What if we say that we have brought the “magic” newspaper from Harry Potter movies to reality? The publication where the pictures move and talks to you. You could even change the colour of your lipstick or your foundation, swap dresses or accessories on the girl on the page. Not by the wave of a wand but all with either a click of a button or a touch on the screen! The future of publication is now. Like Starwars, Minority Report or Harry Potter! Imagine all information (or advertisements) can push information with full multimedia and interactivity! Something a print publication can never do.
Internet Killed the Paper star
Like how digital camera replaced the film because of its many advantages and benefits, so will eMagazine replace all print magazines. As your many articles talk about the advancement of technology, where do we go for information nowadays? We go to the internet. If you are interested in looking for a new car, would you go to a print magazine to read and see static pictures or go to an online emagazine where you can watch a video (or even a TVC) on how well the car handles the road, click on the pedal and hear the roar of the engines, 360 degree view of the car and select the colour you want your car to be! As you flip through the pages , it sets the buying mood with the latest soundtrack of Fast & the Furious when you are reading about sports car and a classical tune when you are reading about luxury car! When you are all hyped and ready, simply click the logo on the page and you are transported to the vendor’s website to either purchase or contact them for more information! Ok now think about all things possible from mobile phones, games, clothes, makeup, interior designs etc.
Read. Hear. Watch. Experience!
Someone once said that reading off a screen while sitting upright is a pain. With the screen of the mobile phones getting bigger and the size of tablet (touch screen) pcs getting smaller ; students watching movies on their PSP and the upcoming paper screen. The wave will soon come upon us that everyone will be reading, hearing, watching and experiencing all things off the screen! Imagine chucking 10 of your favourite magazines like HER WORLD, CLEO and ELLE into your bag? Now you can store all your favourite publications in a tablet and read it wherever you go! Heads are bound to arch your way wondering what are you reading with all the sound, music and video coming from your screen you have in your hands!
TV & Print Combined = Singapore’s 5th Media
Emagazine is right smack in between the print and tv! Now we can relate information that print cant with the power of TV but without the high fees of airtime! We can even do reality tv shows in the form of an eMagazine like extreme makeover ( download CINDERELLA at www.onezine.com), America’s next top model, Singapore Idol, Makan Places, America’s funniest home videos etc.
Technology for the advertisers
More benefits for advertisers that print cant. We are able to collect information on how long a reader spent on each page, who are the people that downloads, how popular the magazine is by number of downloads, an online community that marketing people can directly communicate with to better their campaign, free voting system etc. The best of all, all Ads are directly linked to their website for immediate transactions!
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